It is amazing how many have forgot the importance of farming. And no we aren’t talking about a bunch of radishes, tomatoes and corn in the back yard. But the principle is the same.
If you carefully cultivate a garden, take care of it, plant, feed, water and weed- you will have results. Yes, food for the table.
Real estate farming is no different. Sure it takes work. But there is no payoff without effort.
I know some are saying – there used to be. I could plant a sign in a  front yard and buyers would line up and I would take orders. No work- just lots of money.
Now REALTORS that are smart  are moving back to basics. And farming is as basic as it gets.
So whether you have decided that your specialty is vacation homes, first time buyers, relos or the one that everyone is chasing – short sales – you need to cultivate your market. And we think the best specialty is to be The Neighborhood Expert! Turn your neighborhood into one big farm working for you. And we have the best and easiest way to do it.

So what does that have to do with what is new?

Next post, I promise.