We’ve been thinking about this for a long time. How can we help REALTORS that really want to farm and market their neighborhood but just can’t come up with the money to do it?
Now we know  we can position them as the one REALTOR that the neighborhood, community or small town sees as their neighborhood REALTOR. And for much less than anything else they can do- postal mailings (5000 homes month after month- $2000-$2500 a month), walk the neighborhood and knock on doors  (doesn’t cost much except for time- but you’ll get in better shape), bus benches ( if you are riding a bus are you going to be buying a house?), real estate magazines (regional – not honed in on the neighborhood and still costs lots) or borrowing other REALTORS listings and sitting in Open Houses ( I fell asleep just thinking about this one). Yea, we can get a REALTOR in front of a neighborhood of 5,000 – 10,000 – 20,000 or more every day for just $279.00 a month as the one – the only – Neighborhood REALTOR. Less than anything else they can do.
But what if we can place a small select group of REALTORS in front of the neighborhood for $69.00 each. Sure you would not be the only one- but would it not be better to be one of 5 or 8 select REALTORS that are identified as The Neighborhood Real Estate Experts?
Of course there will be some that say – “if  I can’t be the only one I don’t want it.”
And go back to being just another REALTOR – one out of thousands – yea, good plan.