Isn’t that really the question?

It doesn’t matter whether you look at what we have to offer and chose it to change things this year. What does matter is that you do something. Anything other than sitting on your haunches and waiting for something to happen.
Every day that you wake up, you have a choice. You can either do something to find a buyer or you can wait for a  buyer to find you. So let’s take the first choice, you seeking a new buyer and how one of our REALTORS finds a new way to reach buyers each and every day.

By being the only REALTOR at her community site, Lenni knew that all she had to do was to get visitors, potential buyers, to the neighborhood’s site. And when they did they would find a community site that screamed ” This is our neighborhood!” Lenni knew that when the buyers did visit they would jump over into the real estate section where they would find her, and only her, representing that neighborhood as the local real estate expert. So her job, she said, “ was to get buyers to visit the neighborhood’s site.” In fact, she said that was her total marketing effort each day instead of open houses, mail outs, newspaper ads and Land and Homes ads. That was it. Get buyers to the place they would find her within the neighborhood site.
So Lenni did something no other REALTOR could do. Lenni went to the intersection of 2 main roads leading into her community and put up a sign that said, To Find everything in your neighborhood visit :MyNeighborhood.com. Thousands of cars saw that sign that day. And visitor activity jumped way up and Lenni got 2 inquiries about home purchases and one listing appointment. Gee, that effort to reach buyers took about 30 minutes and a $7.00 sign.
Wait, that’s not what she did.
Lenni grabbed some business cards that said “Visit MyNeighborhood.com to find everything in your neighborhood!” She took those cards and visited 10 merchants. And at each store she told the owner all about the neighborhood site that the store, shop or business was already on and asked them to let their customers know about the Neighborhood’s site. And they were grateful and happy to get the word out. Several days later she recieved a call froma  grateful business owner that said they had a customer in the shop that needed a REALTOR.

Ok, this is what Lenni really did. Lenni contacted FSBO’s and added them to the FSBO section as a service. (No, she wasn’t trying to help them sell it, just get them to either work for her or list with her.) She offered them a sign to put in their yard to tell buyers where they could find their home for sale on the community site. Many gladly placed it in their yard and drove buyers to the Neighborhood Site where they found….Lenni!
Wait a minute….that’s not what she did that day, she…….
I admit it. We have no one person named Lenni. I made her up. But we have hundreds that are Lenni’s. They are doing things every day to reach buyers that other REALTORS just can’t do. They have the community working for them. They have merchants working for them. They have FSBO’s working for them.
And they have MyOnlineNeighborhood.com working for them.
These Neighborhood REALTORS are going to change 2009, their business and their neighborhoods! 
Wouldn’t you like to be a Lenni?