Face it. The last 10 years or so have sucked for REALTORS. Every time you turned around you had to justify your existence. Why you were needed. What you were worth. After all, buyers thought they could do it all with out you. They had the Internet. Yep, the Internet. Keeper of all information for every do it yourselfer. And when they were ready to use you they wanted part of your hard earned commission.

Before buyers had access to all the information on every house for sale, they needed you. Because you had……….THE BOOK. A giant book with pictures and information on every home for sale in your MLS. THE BOOK.
And without THE BOOK a buyer could not find every home for sale. So they needed a REALTOR.

I know some of you are puffing up your chest and saying that you are more than the keeper of the information and you have value in many other ways. And for some of you that is very true. But if buyers and sellers don’t think so, it does not matter. They think we don’t have value, then we are fighting that perception, not providing a service they can not do for themselves.

But back to NOW. For the first time in maybe 10 years buyers not only need a knowledgeable professional to navigate the flood of homes for sale but THEY KNOW THEY NEED ONE.

That knowledge is powerful. They need you. They know they need you. There are buyers.

So now the question is, are you waiting for them to find you? Or are you jumping up and down, waving your arms and in their face every where they turn so that you can get them to pick you???

If not, why? Someone will? And they will be sitting at a closing table while you are sitting at a coffee table.