Wouldn’t it be nice if buyers sought you out?
That is the goal of specializing as The Neighborhood Expert!
Think about this. 5000- 10000- 15000 people or more using and telling each other about their Neighborhood Site. Theirs- NOT yours. And each time they visit they see you, and only you, representing the neighborhood. One REALTOR – [...]

This is really what it is all about. Being the One, not one of many. We are in a time that specialization is more important than ever. Whether you are a specialist in your neighborhood or you choose another area of home sales to specialize in, it is crucial for your future.
Let me ask you [...]

Although this was published way back in 2004 it is true today. (Except for the maps. Don’t you love GPS) But not for our Neighborhood Experts.
True story.
Early on when we started our first neighborhood site we stole some buyers right out of the back seat of an agents car just like the one pictured here. That [...]

Did you know that 70%-80% of buyers already live within 5 miles of the neighborhood they are thinking of moving to? It’s true. So why do so many spend 70% of their marketing dollars and effort to find people that may or may not buy in your neighborhood? And when they ride around the neighborhood [...]

Actually you are on call every day, every where you go. Watching, listening and trying to find a way to introduce yourself as a REALTOR when you hear that random conversation.
Or how about that dreaded line…” If you know of anyone thinking of buying or selling a home….”
We know how you can stop. We know [...]

Why not have all the residents, merchants, schools, clubs, organizations and places of worship looking for you? They can be your partners in driving people to you- The Neighborhood Expert.

We all have had this happen at one time or another. In fact we have a big poster hanging in our offices to remind all our staff what it is like to be a REALTOR. Work hard, spend countless hours for a client and right before closing something happens and you don’t get paid.
True, we can’t [...]

Ok, not this way. But if we can get the whole neighborhood using, participating and telling each other about their neighborhood site then the real estate professional we chose to represent that neighborhood will be in front of all the buyers, all the sellers and stay in front of the residents every day. Not just [...]

Yes it is true. We spend too much and get too little back. But what can we do? If you don’t market yourself, let buyers and sellers know you are in business you have no business.
We do not want you to spend more. In fact we want you to stop wasting your ad dollars in [...]

Whether you are a new agent or one that has been around awhile (We’ve been around so long there is moss growing behind our ears) it is important to stand out from all.
Once I saw an ad from an agent that was part of a small team of agents within a neighborhood. But then I read [...]